Sterling Profile | Company Profile
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Company Profile


Sterling Profile Sdn Bhd is first established in 2013. We are the first local principal company in Malaysia to focus on advanced wound care dressings. Our coverage is mainly in the government hospitals and private hospitals. Up to date there are more than 70 reputable private hospitals and more than 40 main government hospitals using our company’s products in respective departments in whole of Malaysia. Sterling Profile Sdn Bhd has a mission to be the best advanced wound care company in Asia. Our current distributor in Malaysia is DKSH (M) Sdn Bhd.


The products under our company are foam dressings, silver alginate catheter dressing, wound contact layer dressings, waterproof cast & bandage protector and hypoallergenic medical examination gloves. All our advanced wound care dressings are manufactured in Europe.


Lee Boo Kian (Founder & Chief Executive Officer)

Mr. Lee Boon Kian graduated with a Bachelor of Science (Hons) in Pharmacy from United Kingdom. He was formerly the shareholder & CEO of Hoe Pharmaceuticals which was acquired by Taisho Pharma Japan in 2011. Since he started to manage Hoe Pharmaceuticals in 1996 the company has grown tremendously under his leadership. He managed to build Hoe Pharmaceuticals to be an organization that worth more than USD100 million in 2010. Till now Mr. Lee has a total of 35 years of experience in the pharmaceutical and medical industry.



Khoo Joo Lee (Research & Development Director)

Mr. Khoo Joo Lee graduated with a Bachelor of Science (Hons) in Pharmacy from Australia. He was formerly the shareholder & R & D Director of Hoe Pharmaceuticals. He has a total of 39 years of experience in products development. His main expertise is in dermatological products.



Ta Yuh Lian (Head of Manufacturing)

Ms. Ta Yuh Lian graduated with a Bachelor of Science (Hons) in Pharmacy from New Zealand. She was formerly the General Manager of Manufacturing in Hoe Pharmaceuticals. She has a total of 20 years’ experience in manufacturing pharmaceutical and medical products.



Ngiew Kar Chun, Darryl (Director of Healthcare)

Mr. Darryl Ngiew graduated with a Bachelor of Commerce (Hons) in Management and Marketing from Australia. He was formerly the Pharma Manager of Hoe Pharmaceuticals, driving the total pharmaceutical sales division. He has a total of 15 years of experience in the pharmaceuticals and medical industry.